Risk Management

Accounting for event risk When calculating the required return shareholders' equity

 The article explains the need for scientists is the event risk in the determination of the internal
 value of the asset. Emphasis is placed on Moreover, in what form to keep track of events with
 Tiina risk. Additive model is proposed account of this type of risk in the discount rate. This model describes well the vulnerability of event risk and the asset is not difficult in mathematical terms.
A private investor, owning shares in a major companies, usually believes that it is quite
 protected from damage. An example of "Mechel" in Russia [7] or the Apple in the U.S.
 [2], as well as the fate of many other business structures Tour shows that this sense of security
 deceptive. Even large established companies influenced by information that can
 instantly change the cost of a few times. The good news result in an increase in
 market capitalization of the company, bad conduct to its reduction. This makes the
 investors wonder whether the co-diversified existential risks of the assets in its portfolio? And if not, consider how this type of risk assessment of the internal the value of individual assets?
 Therefore, it is important theoretically substantiated tion taking into account event risk in determining the intrinsic value of the asset. Under the news spreads, the author understands
 through various channels of my informaonnoe message of any fact / event or phenomenon / process, either directly or indirectly associated with the company. The news announcement
 about the event and the event itself are used as a Sino-Nima, because without the event there will be no news no news reports, and news or Announcement allow proinfordeformed the event a wide range of investors.Event risk (event risk) - a very speic risks that may face
 a private investor. The content of this term is not currently recognized or in the scientific literature, or in a business environment. In Table. A are the most common definition, leniya event risk.

 Key words: event risk, the required rate, yield, event analysis, internal value asset.